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PRIMECUTS®

Privacy Policy

LAST REVISION: [28 August 2026]

This Privacy Policy applies to the Primecuts.In

Farm Fresh Meat Retail Private Limited (“Primecuts.In”, “PRIMECUTS®”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information of our customers and visitors.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you use our website, mobile application, online ordering services, products and other services provided by Primecuts.In.

By accessing or using www.primecuts.in, our mobile application, or our services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our website, application or services.

1. ABOUT US

Primecuts.In is a property of Farm Fresh Meat Retail Private Limited, an Indian company incorporated under the Companies Act, 2013.

Registered Office:
2B, Devenesa Nagar, Second Street,
New Perungalathur, Tambaram,
Chennai, Tamil Nadu – 600063, India.


Website: www.primecuts.in
Email: admin@primecuts.in
Phone: (+91) 7845766799

For the purposes of applicable data protection laws, Farm Fresh Meat Retail Private Limited may act as the entity responsible for processing your personal data in connection with our services.

2. INFORMATION WE COLLECT

We may collect different types of information depending on how you use our website, application and services.

2.1 Contact and Account Information

We may collect information such as:

  • Full name
  • Mobile number
  • Telephone number
  • Email address
  • Delivery address
  • Street and locality
  • City
  • State
  • Country
  • PIN code
  • Account/login information
  • Other information required to provide our services

2.2 Order and Transaction Information

When you place an order, we may collect information relating to:

  • Products ordered
  • Order number
  • Order date and time
  • Delivery address
  • Billing information
  • Order value
  • Discounts and coupon codes
  • Delivery information
  • Order status
  • Refund and cancellation information
  • Customer service communications relating to your order

2.3 Payment Information

We may collect limited payment and billing information necessary to process your transaction.

We do not intentionally store your complete credit card number, debit card number, CVV or card expiry details on our own systems.

Payments may be processed through third-party payment service providers such as Razorpay or other payment processors made available by us from time to time.

Your payment information may therefore be collected and processed directly by the relevant payment service provider according to its own privacy policy and security practices.

2.4 Information You Provide to Us

We may collect information that you voluntarily provide when you:

  • Create an account
  • Place an order
  • Contact customer support
  • Submit an enquiry
  • Provide feedback
  • Write a review
  • Participate in a promotion or campaign
  • Contact us through email, telephone or social media
  • Submit information through forms on our website or application

2.5 Device and Technical Information

When you use our website or application, we may automatically collect certain technical information, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Application version
  • Approximate location information derived from technical data
  • Website pages visited
  • Referring website
  • Time spent on our website
  • Date and time of access
  • Technical logs and diagnostic information

2.6 Location Information

If you enable location-related functionality on our website or mobile application, we may process location information to help provide services such as:

  • Finding your delivery location
  • Selecting your delivery area
  • Calculating delivery availability
  • Improving delivery services
  • Showing relevant stores or service areas

You may control location permissions through your device or browser settings.

2.7 Cookies and Similar Technologies

We may use cookies, pixels, web beacons, SDKs and similar technologies to:

  • Keep our website functioning properly
  • Remember preferences
  • Understand website usage
  • Measure advertising performance
  • Improve website performance
  • Analyse customer behaviour
  • Provide relevant marketing and promotional communications

We may use services such as Google Analytics, advertising platforms and other analytics technologies.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of our website.

3. HOW WE COLLECT INFORMATION

We may collect information in the following ways.

3.1 Information You Provide Directly

We collect information when you:

  • Register or create an account
  • Place an order
  • Subscribe to communications
  • Contact us
  • Submit an enquiry
  • Provide feedback or a review
  • Participate in promotions
  • Communicate with customer support

3.2 Information Collected Automatically

Certain information may be collected automatically when you browse or use our website or application through cookies, server logs, analytics tools and similar technologies.

3.3 Information Received From Third Parties

We may receive information from third-party services when you interact with our services through them.

For example, third-party platforms may provide us with limited information when you use an integrated login, social media feature, advertising interaction or other third-party service.

We will use such information in accordance with applicable law and this Privacy Policy.

4. HOW WE USE YOUR PERSONAL INFORMATION

We may use your information for the following purposes:

4.1 To Provide Our Services

We may use your information to:

  • Process and fulfil orders
  • Deliver products
  • Confirm orders
  • Process payments and refunds
  • Provide customer support
  • Manage your account
  • Communicate about your orders
  • Respond to enquiries

4.2 To Communicate With You

We may contact you through:

  • Phone calls
  • SMS
  • Email
  • WhatsApp or other messaging services, where applicable
  • Push notifications
  • Other communication channels

These communications may relate to orders, accounts, service updates, security, support or other legitimate business purposes.

4.3 Marketing and Promotional Communications

Where permitted by applicable law and subject to applicable consent or opt-out requirements, we may send information about:

  • Special offers
  • Discounts
  • New products
  • Promotional campaigns
  • New services
  • Events
  • Primecuts.In updates

You may opt out of promotional communications by following the unsubscribe instructions provided in the communication or by contacting us.

Please note that you may continue to receive essential transactional or service-related communications even after opting out of marketing communications.

4.4 To Improve Our Services

We may use information to:

  • Understand customer preferences
  • Improve our products and services
  • Improve website and application functionality
  • Analyse customer behaviour
  • Improve delivery and ordering processes
  • Develop new services
  • Personalise your experience

4.5 Security and Fraud Prevention

We may use information to:

  • Protect our customers
  • Protect our website and application
  • Detect fraudulent or suspicious activity
  • Prevent misuse of our services
  • Investigate security incidents
  • Maintain system and account security

4.6 Legal and Regulatory Purposes

We may process information where necessary to:

  • Comply with applicable laws
  • Respond to lawful requests
  • Maintain required business records
  • Resolve disputes
  • Protect our legal rights
  • Prevent or investigate fraud or unlawful activity

5. SHARING OF PERSONAL INFORMATION

We do not sell your personal information as a business practice.

We may share information with selected third parties where necessary to provide our services or for legitimate business, legal or operational purposes.

These may include:

Payment Service Providers

Payment processors may process payment information to complete transactions.

Delivery and Logistics Partners

We may share relevant information such as your name, mobile number and delivery address with delivery personnel or logistics partners to fulfil your order.

Technology and Service Providers

We may use third-party service providers for:

  • Website hosting
  • Cloud storage
  • Database management
  • Analytics
  • Customer support
  • SMS and email delivery
  • Push notifications
  • Payment processing
  • Advertising and marketing
  • Software and application services

Government and Legal Authorities

We may disclose information where required or permitted by applicable law, regulation, legal process or lawful government request.

Business Transfers

If Primecuts.In or Farm Fresh Meat Retail Private Limited is involved in a merger, acquisition, restructuring, sale of assets or similar business transaction, customer information may be transferred as part of that transaction, subject to applicable law.

6. THIRD-PARTY SERVICES

Our website and application may contain links to or integrations with third-party services.

These may include payment providers, analytics providers, social media platforms, advertising platforms, mapping services and other technology providers.

Third-party services operate under their own privacy policies and terms. We are not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing information to them.

7. REVIEWS, COMMENTS AND USER-GENERATED CONTENT

If you voluntarily submit a review, comment, feedback, photograph or other content through a publicly accessible area of our website, application or social media pages, that information may be visible to other users or members of the public.

Please do not submit personal or confidential information that you do not want to be publicly displayed.

By submitting content to a public area, you acknowledge that the content may be displayed or used by us for legitimate business and promotional purposes, subject to applicable law.

8. DATA SECURITY

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, disclosure, loss or destruction.

Depending on the nature of the information and our systems, security measures may include access controls, authentication, encryption or secure transmission technologies, monitoring and other safeguards.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Therefore, while we take reasonable measures to protect your information, we cannot guarantee absolute security.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Providing products and services
  • Maintaining customer accounts
  • Processing orders and payments
  • Providing customer support
  • Resolving complaints and disputes
  • Preventing fraud and misuse
  • Complying with legal, tax, accounting and regulatory requirements
  • Protecting our legal rights
  • Other legitimate business purposes

Annual Review of Unused Customer Data

Primecuts.In will periodically review customer information and, at least once every year, identify customer data that is no longer reasonably required.

Where personal information is no longer required for an ongoing legitimate purpose, legal requirement or other permitted purpose, we may:

  • Delete the information;
  • Permanently anonymise the information; or
  • Securely dispose of the information.

Information required to comply with legal, tax, accounting, regulatory, fraud-prevention, dispute-resolution or other applicable requirements may be retained for the required period.

Annual deletion does not mean that every customer account or every record will automatically be deleted after one year. Information that is still required for legitimate purposes may be retained.

10. CUSTOMER RIGHT TO REQUEST DATA DELETION

You may request deletion of personal information that we hold about you, subject to applicable law and legitimate retention requirements.

To request deletion of your personal information, contact:

Email: admin@primecuts.in

Phone: (+91) 7845766799

Your request should contain sufficient information for us to identify your customer record and verify the request.

After receiving a valid request, we will review the request and take appropriate action within the applicable period.

We may retain certain information where retention is necessary or permitted for:

  • Compliance with applicable law
  • Tax and accounting requirements
  • Fraud prevention
  • Security purposes
  • Legal claims
  • Dispute resolution
  • Enforcement of agreements
  • Other legitimate and lawful purposes

Where information cannot be deleted for these reasons, we will retain it only for the period necessary for the applicable purpose, subject to applicable law.

The Digital Personal Data Protection Act, 2023 recognises rights relating to correction and erasure of personal data, subject to applicable requirements and lawful retention needs.

11. CORRECTION AND UPDATING OF INFORMATION

If you believe that the personal information we hold about you is inaccurate or incomplete, you may contact us and request correction or updating of your information.

You may contact:

Email: admin@primecuts.in

Phone: (+91) 7845766799

We may request reasonable information to verify your identity before making changes to your account or personal information.

12. WITHDRAWAL OF CONSENT

Where processing of your personal information is based on your consent, you may withdraw that consent where permitted by applicable law.

You may contact us using the details provided in this Privacy Policy to request withdrawal of consent.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Withdrawal of consent may also affect our ability to provide certain services where the relevant information is necessary to provide those services.

13. MARKETING COMMUNICATIONS

You may choose not to receive promotional communications from us.

If you no longer wish to receive marketing emails, SMS messages or other promotional communications, you may:

  • Use the unsubscribe option provided in the communication; or
  • Contact us at admin@primecuts.in.

We may continue to send important non-promotional communications, such as order confirmations, delivery updates, account notifications, security notices and service-related messages.

14. CHILDREN'S PRIVACY

Our services are intended for general customers and are not specifically directed at children.

We do not knowingly seek to collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us without appropriate authorisation, please contact us so that we can review and take appropriate action.

15. INTERNATIONAL DATA PROCESSING

Depending on the service providers and technologies used by Primecuts.In, certain personal information may be processed or stored through service providers located outside India.

Where applicable, such processing will be carried out subject to applicable laws, contractual safeguards and security requirements.

16. DATA BREACHES AND SECURITY INCIDENTS

If we become aware of a personal data breach affecting your information, we will take reasonable steps to investigate, contain and remediate the incident.

Where required by applicable law, we will provide notifications to affected individuals and/or relevant authorities in the manner and within the timelines prescribed by law.

17. PRIVACY OF PAYMENT INFORMATION

Primecuts.In uses third-party payment service providers to facilitate online payments.

We do not intentionally store complete payment card information such as full card numbers, CVV or card expiry information on our own systems.

Payment providers may collect and process payment information directly. Their processing is governed by their respective privacy policies, terms and security practices.

18. COOKIES AND ANALYTICS

We may use cookies and similar technologies to understand how visitors use our website and to improve our services.

These technologies may help us understand:

  • Number of visitors
  • Pages viewed
  • Website traffic sources
  • Device and browser information
  • Customer interactions
  • Advertising performance
  • Conversion activity

We may use third-party analytics and advertising technologies, including services provided by companies such as Google and Meta, where applicable.

You may control certain cookies through your browser or device settings.

19. ADVERTISING AND REMARKETING

We may use digital advertising platforms to promote Primecuts.In and measure the effectiveness of our advertising campaigns.

Where applicable, these technologies may use cookies, pixels or similar technologies to help us understand interactions with advertisements and our website.

We will use such technologies in accordance with applicable law and the relevant platform's terms and privacy requirements.

20. ACCOUNT SECURITY

If you create an account with Primecuts.In, you are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been accessed without authorisation.

We recommend that you:

  • Use a strong password;
  • Do not share your password with others;
  • Log out from shared devices; and
  • Contact us immediately if you suspect unauthorised access.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

  • Our services
  • Technology
  • Business practices
  • Applicable laws and regulations
  • Data protection requirements

When we make material changes, we may update the “Last Updated” date and, where appropriate, provide additional notice.

We encourage you to review this Privacy Policy periodically.

22. GOVERNING LAW

This Privacy Policy shall be governed by and interpreted in accordance with the laws applicable in India.

Any dispute relating to this Privacy Policy shall be subject to the jurisdiction of the competent courts and authorities in India, subject to applicable law.

23. CONTACT US

If you have questions, concerns, complaints or requests regarding this Privacy Policy or the handling of your personal information, please contact us.

Farm Fresh Meat Retail Private Limited

Brand: PRIMECUTS®️ / Primecuts.In

Registered Office:

2B, Devenesa Nagar, Second Street,

New Perungalathur, Tambaram,

Chennai, Tamil Nadu – 600063, India.

Email: admin@primecuts.in

Phone: (+91) 7845766799

You may contact us regarding:

  • Privacy questions
  • Personal data access
  • Data correction
  • Data deletion
  • Withdrawal of consent
  • Marketing preferences
  • Privacy complaints
  • Other data protection concerns

We will review and respond to requests in accordance with applicable law.

24. YOUR ACKNOWLEDGEMENT

By using the Primecuts.In website, mobile application or services, you acknowledge that you have read and understood this Privacy Policy.

Where applicable law requires consent for the processing of personal information, consent will be obtained through appropriate mechanisms.

Your continued use of our services following an update to this Privacy Policy may be subject to the updated policy, to the extent permitted by applicable law.

©️ 2026 Farm Fresh Meat Retail Private Limited. All Rights Reserved.

PRIMECUTS®️ is a registered trademark/brand of Farm Fresh Meat Retail Private Limited.